News

Trends that are shaping the future of video
Insights, News / November 3, 2021

Trends that are shaping the future of video

The pandemic has changed our behaviour and a lot of us are contemplating how this new paradigm will impact our livelihoods. What is really going to continue to matter going forward? Like most of our queries, we either turn to Google or Youtube for…

What’s new in Display & Video 360?
Insights, News / October 3, 2021

What’s new in Display & Video 360?

What’s new in DV360?  New custom goal trackingSoon you’ll be able to set an Impression value over cost goal (used in custom bidding) in insertion order settings. This allows for better performance tracking in the overview and info graphs. YouTube & partners audio metricsYouTube and partners metrics…

How marketers can move from promoting products, to offering solutions.
News / August 3, 2020

How marketers can move from promoting products, to offering solutions.

How well we communicate is determined not by how wellwe say things, but how well we are understood. A Over the past year, people have been looking for more than just products — they’ve been searching for ways to better themselves and improve their quality of life. We’ve seen this play out in a number of ways, from people learning new skills on…