How to increase your organic traffic in 2018
How to increase your organic traffic in 2018

Quick question:

If you want more traffic to your site, tell us if the below statement sounds familiar to you:

“I work my ass off to publish high-quality content, but I am still not getting any traffic.”

If you answer is “Yes”, then block out the next 8-minutes and read the rest of this amazing tips on how to boost your organic traffic. Because it’s not your fault.

Here’s the truth:

Most of the “best practices” from so-called “SEO experts” is misguided, and in many cases, the complete opposite of what you actually need to do to get your site to the top of Google. Let us give you an example:

Have you ever read that “the secret to generating search engine traffic is to keep your site regularly updated with fresh, quality content”? Well, not quite!

There are two things in the word

The truth is, Google doesn’t care about how often you update your site. This makes total sense if you think about it. If Google rewarded regularly-updated sites, low-quality article directories (which publish new content several times per day) would dominate the first page. But when’s the last time you saw an article directory ranking on the first page? It’s probably been years, right? In fact, at the time of writing this article, we haven’t published anything new at DigitalNar over 2-months. That’s SEO suicide, isn’t it?

Actually – NO!

Because we spent these last 2-months promoting the content we already had (more on that later), our search engine traffic significantly increased over that time period.

How to increase your organic traffic (up to 25,000 visitors per month)

You see, most “SEO experts” that publish crummy advice fall into one of two categories:

A) They started doing SEO back in the day when there was virtually no competition. In other words, when SEO was really easy. Back then you could just publish great content and gets lots of traffic from Google.

B) They’re the “fake it till you make it” types. They regurgitate what they read from other SEO and internet marketing blogs and pass it off as their own advice.

No wonder most of the SEO content out there is either recycled garbage or hopelessly out of touch with how SEO really works today!

Worst of all, following the wrong SEO advice, can cost you – big time. It can cost you traffic, subscribers, customers (and if you get nailed by a penalty), it’ll cost you your business.

But the question remains: “HOW do you create and promote content that actually generates targeted, high-converting traffic?”. Well, that’s exactly what we’re going to show you.

Let’s get one thing straight. The amount of search engine traffic you get is directly related to…

1. Your ability to find low-competition, high-converting keywords

2. Your ability to create popular and authoritative content around those keywords

Notice that we didn’t say a word about “keeping your site fresh”, “great content” or “social signals”. There’s a very simple reason for that: those things DON’T matter. When it comes to SEO, people that focus on the three things I listed above gobble up the lion’s share of organic search engine traffic. You ready? Let’s do this.

How to Find Keywords Your Competition Doesn’t Know About

There’s no other way to say this: Keywords are THE most important part of SEO. More important than on-page, more important than content and (yes) more important than backlinks.

In fact, it’s not even close. Unfortunately, most people go about keyword research the completely WRONG way. They start by typing a keyword into the Google Keyword Planner. In all honesty, the Google Keyword Planner is the WORST way to start the keyword research process. Why? There are two big problems with the Google Keyword Planner.

Problem #1: It only spits out keywords that are VERY closely related to what you put into it.

Let’s say that you run a flower shop. You’ve just launched a new delivery service and need a keyword for the flower delivery landing page. So you head over to the Google Keyword Planner and type in a keyword that customers might use to find you, like “buy flowers online”:

How to increase your organic traffic (up to 25,000 visitors per month)

Let’s see what the tool comes up with:

How to increase your organic traffic (up to 25,000 visitors per month)

As you can see, these are VERY close variations of “buy flowers online”, like: “buying flowers online” “buy flowers online cheap” “buy flowers” “buy flower online”.

We don’t know about you, but we don’t need a fancy tool to come up with a keyword like “buy flowers”. Unfortunately, those are the exact kind of keywords that the tool spits out. But that’s not the biggest issue with the Google Keyword PlannerProblem #2: It gives the same keyword suggestions to everyone… including your competition.

It’s not bad enough that the Keyword Planner hands you a stack of uninspiring

keyword choices. The biggest issue with the tool is that it tends to give the same set of keywords to everyone that uses it, including your competitors.

No wonder most keywords are so darn competitive! Fortunately, there’s a simple way around both of those frustrating issuHere’s How to Hack the Keyword Planner for Original and Underground Keywords.

There are a thousand and one different ways to find keywords. And I recommend using as many as possible so that you find untapped keywords that few – if any – other people are optimizing around.

But there’s one powerful keyword research technique that we would like to share with you.

Here’s how it works:

Step #1: Head over to the Google Keyword Planner

How to increase your organic traffic (up to 25,000 visitors per month)

<h3>Step #2: Enter a competitor’s landing page into the “your landing page” field.</h3>

Technically, you’re supposed to put YOUR landing page here:

How to increase your organic traffic (up to 25,000 visitors per month)

But there’s no rule against entering OTHER pages from the web in there, right? When you do, you’ll find a boatload of outside-the-box keyword ideas.

Let’s continue our flower shop delivery business example. As you saw, it didn’t give us any fresh ideas when we used a seed keyword like “buy flowers online”.

Watch what happens when you enter a weird page, like the homepage of a competitor (in this case 1800flowers.com):

<img class=”size-full wp-image-707″ src=”http://digitalnar.com/wp-content/uploads/2016/07/Screen-Shot-2016-07-12-at-10.10.29-AM.png” alt=”Competitive Analysis SEO, Keyword Research SEO ” width=”1363″ height=”860″ />

Bingo! We have 3 long tail keywords that the tool doesn’t show most people. Because these are keywords most people never see, we can easily create targeted articles or landing pages around them and rank those pages without needing a lot of backlinks.

<strong>Another example:</strong> Let’s say that you just launched a blog on your flower shop’s site. You notice that a lot of your customers order flowers for weddings. So you decide to create a blog post on wedding tips and advice. Again, when you enter “wedding tips” into the Google Keyword Planner, you get dull variations of that keyword:

Now – what happens when you use the search results page on Pinterest  for “weddings” instead?

 

Competitive Analysis SEO, Keyword Research SEO , Pinterest Keyword Research

Now those are some creative keywords! Here are other pages you can use for your keyword research techniques:

• Blog posts

• News articles

• Wikipedia entries (surprisingly good!)

• Press releases (search PRWeb for your keywords)

OK, what’s next? or Well it’s time to create content around the keywords you just found. But not just any content. Content that gets results.

How to Publish Content That Generates Social Shares, Comments, Traffic and Backlinks

We’re BIG believers in the power of awesome content. But we’ve been in the game long enough to know that “great content” isn’t enough to get you to the first page of Google.

Here’s what we mean:

We’re a HUGE fan of the TV show Shark Tank. But there are people, who wouldn’t watch that show if you tied them to a chair.

To many, Shark Tank is the farthest thing from “high-quality content”. But to us, it’s the best show ever. So is Shark Tank “great content” or not? Well, like beauty, “great content” in the eye of the beholder. In other words, the key to publishing content that gets results is this: Create content that your target audience thinks is great. Not you. Not the VP of marketing…your target audience.

But HOW do you know what your audience wants to read, without expensive focus groups or telepathic mind-reading powers? Well, we are getting there.

The Key to Publishing “Predictably Viral” Content

If you want to have success with content marketing, you need to figure out what people actually want to read. This may sound like common sense, but you’d be surprised how many people publish content that they “think” people will like.

Fortunately, you don’t need to guess. You can easily find content topics and formats that are PROVEN to work.

Here’s how it works:

Step #1: Find popular content in your niche

Why reinvent the wheel when there are HUNDREDS of successful blogs posts, articles, and videos with a proven track record of success? So before writing a single word, do a bit of research to find content that’s already done well.

The best places to look? Good old’ Google. Type one of the keywords you found above into Google. Let’s use “bridal gift ideas” as an example:

<img class=”size-full wp-image-711″ src=”http://digitalnar.com/wp-content/uploads/2016/07/Screen-Shot-2016-07-12-at-10.27.58-AM.png” alt=”How to increase your organic traffic (up to 25,000 visitors per month)” width=”1104″ height=”1430″ />

What do you notice about the top results? Most of the results have lists of SPECIFIC bridal gift ideas:

In other words, these aren’t “how-to” guides that give advice like: “think about what the bride needs for her new home” or to “get together with a friend to brainstorm”. They have a LIST of ideas that anyone can choose from…like a menu. That’s important to note: Successful content on bridal gifts are LISTS. And when I look at the content itself, I notice that they have a lot of images (Pinterest actually ranks #2 for that keyword).

With that, it’s time to move onto step #2…

Step #2: Make that content better OK

So you’ve identified the common threads that tie popular content together. Now it’s time to beat the pants out of what’s already out there.

OK, so we know that list content with lots of images does well. But we also know that the content out there leaves a lot to be desired. For example, look at the #1 result: “22 Great Wedding Gift Ideas”

Competitive Analysis SEO, Keyword Research SEO

Not bad, but that’s a very short list.

So step #1 would be to create a post with 50,100 or even 150 ideas. Big lists like that have a VERY high perceived value, which means people are more likely to share them.

 

So Let’s Wrap This Up

The “big idea” We want you to walk away with from reading this report is that your search engine traffic hinges on these three things:

1. Your ability to find low-competition, high-converting keywords

2. Your ability to create popular and authoritative content around those keywords

Here’s what to do next: 1. Send us a message to our personal email address tuncher@digitalnar.com to let us know what you think of this post.

2. USE the strategies from the guide. Without action, these strategies aren’t going to grow your business.

3. Pat yourself on the back. You just read a massive content 🙂

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