COWBOY
Assignment
This lovely bike startup Cowboy came to Digital Nar with a prototype and a name. We worked with them to develop a fully fleshed-out brand, ready to conquer the world.
Cowboy, an electric bike startup established by three friends with software engineering backgrounds, aimed to create a motor-assisted bicycle that stands out with its stunning design, affordability, and advanced technology.
When the team at Cowboy was just getting started, they approached Digital Nar with their prototype and brand name. Over several weeks, we collaborated with them on developing their brand identity, creating a marketing and ecommerce website, and designing the app integral to the Cowboy experience.
Our contributions included:
• Branding
• Product Design
• Web Design
• Marketing Materials
• Art Direction
• Photography
Growth spur
Logo and colors
“Cowboy” is a word that comes loaded with connotations. We purposefully avoided predictable Western references, but the logo gives subtle nod to the spur, the small spiked wheel that riders use to urge their horses forward.
We put the fun in functionality
The joy of the brand
The Nar design team took Cowboy to the streets and found it an unexpectedly joyful experience. We really wanted to capture that joy in the brand, making Cowboy less about features and functionality, and more about the emotions it provokes in riders.
City slicker
Cowboy pictures
In a market that’s often more focused on functionality than good looks, Cowboy stands out as a beautifully designed object. Our photos set out to capture that.
Start showing off
The Cowboy website is where it all comes together. Bold typography, strong colors, fun photography, and crisp messaging.
