In the fast-paced realm of digital advertising, staying ahead of the curve is more than a strategy—it’s a necessity. The recent privacy updates in Apple’s iOS 17 have sent ripples through the industry, compelling us to reevaluate and adapt our value-based bidding approaches. At…
Hold onto your seats as we unveil a groundbreaking announcement from the I/O developer conference. Brace yourself for a complete transformation of the search experience as Google introduces generative AI into the mix. Say goodbye to the traditional ten blue links; instead, imagine a…
In the dynamic world of digital marketing, organizations of all sizes and industries face the challenge of acquiring net-new consumers, especially during the high-stakes Q4 spending season. Tight budgets, time constraints, rising media costs, economic uncertainties, fierce competition, evolving technology, and privacy regulations only…
The pandemic has changed our behaviour and a lot of us are contemplating how this new paradigm will impact our livelihoods. What is really going to continue to matter going forward? Like most of our queries, we either turn to Google or Youtube for…
What’s new in DV360? New custom goal trackingSoon you’ll be able to set an Impression value over cost goal (used in custom bidding) in insertion order settings. This allows for better performance tracking in the overview and info graphs. YouTube & partners audio metricsYouTube and partners metrics…