Assignment
AMJ Campbell, a long-established player in the Moving and Logistics industry in North America, approached Digital Nar to revitalize their brand and digital presence. Despite their extensive history and expertise, their branding and online presence had not kept pace with modern digital marketing standards, which potentially hindered their visibility and engagement with B2B clients.
Solution
Branding:
Digital Nar introduced a comprehensive brand overhaul for AMJ Campbell, encapsulating both tradition and modernity in design. The new logo options maintained elements of the original color scheme (red and navy blue) but introduced cleaner, more contemporary lines and fonts (ITC Avant Garde Gothic and Gotham series) to enhance visual impact and brand recognition across platforms.
Website Redesign:
Recognizing the need for a robust online platform, Digital Nar developed a cutting-edge website, acclaimed as one of the best B2B websites in the Moving and Logistics sector in America. The website features:
• A user-centric, intuitive design that enhances user experience.
• Advanced SEO practices to improve visibility and organic search rankings.
• Fully responsive layouts ensuring seamless interaction across all devices and browsers.
• Integration of analytics for data-driven decisions and personalized marketing strategies.
Digital Strategy:
Alongside the physical branding elements, a comprehensive digital strategy was employed, focusing on targeted programmatic advertising, enhanced SEM tactics, and a recalibrated content strategy to boost engagement and convert visitors into long-term business clients.
Results
The rebranding and website overhaul propelled AMJ Campbell to new heights:
- Increased Engagement:: The new website saw a 40% increase in user engagement and a 50% increase in session duration within the first three months post-launch.
- SEO Performance:: Improved SEO strategies led to a 35% increase in organic search traffic.
- Client Acquisition:: AMJ Campbell reported a 20% increase in lead generation and a significant boost in B2B client contracts, attributing these gains to the refreshed brand and optimized digital presence.
By strategically blending innovative design with functional improvements, Digital Nar helped AMJ Campbell not only stay relevant but also excel in a competitive digital landscape. Your success in this project underlines your agency’s capability to transform traditional business models into dynamic digital frontrunners.
