Case studies / 

GOOGLE – Tracking Santa

Tracking Santa Everywhere!

Assignment

Happy holidays with Google!
An interactive holiday playground with 24 games, videos and interactive thingamajigs.

Countdown to Christmas Making December great again.

If there’s one user Google takes seriously it’s Santa Claus. They’ve been keeping tabs on him with a highly advanced, proprietary Santa Tracker System since way back on Christmas Day in 2004. But times change, and Santa and Google wanted something more. So they came to us.

Welcome to Santa’s Village Everyone’s invited.

For Google and Santa’s Christmas extravaganza we came up with an interactive holiday calendar filled with goodies. We designed Santa’s Village to his exact specifications, which means everyone’s invited, and playing is easy

Santa & Company Easter eggs on Christmas

Look closely and you’ll find all of Santa’s friends and family somewhere in his village. Full of surprises Everyday something new Christmas is full of surprises. For the holiday calendar, we created one for every day, with 24 games, videos and interactive thingamajigs and whatchamacallits. Not invented here Introducing the world’s traditions In every culture people celebrate the holidays in their own way. Why not use the holiday calendar to introduce them to each other’s traditions?

Delivering the goods Follow Santa on the big day.

Using the latest in tracking technology, our developers plugged reindeer-optimized geolocation beacons into Santa’s own API, enabling millions of people to watch him deliver packages all over the planet, live on Christmas Day.