Expertise

Digital Strategy

Navigating the Digital Landscape with Strategic Foresight

As a premier boutique digital strategy agency, we offer extensive expertise across key online marketing disciplines, including search engine optimization (SEO), SEM, pay-per-click (PPC) & Programmatic advertising, email marketing, and social media management. We collaborate closely with you to develop a bespoke digital strategy that aligns with your business needs, industry challenges, and strategic goals.

Choosing the right digital marketing agency can be daunting, given the plethora of options available. Consider these critical factors when selecting a partner:

  • Experience: Opt for an agency with a proven success record and industry-specific experience.
  • Expertise: Ensure the agency has comprehensive knowledge in the digital marketing areas crucial to your business.
  • Communication: Choose an agency known for its responsiveness and clear, consistent communication.
  • Partnership: Select a partner that is committed to your success and views the relationship as a collaborative venture.

At Digital Nar, we embody these principles, bringing years of experience and deep digital marketing expertise to the table. We maintain open, ongoing communication with our clients to keep them informed and engaged as we strive to meet their objectives.

Digital strategy forms the core of any successful marketing campaign, involving a systematic approach to setting goals, understanding the target audience, and identifying the most effective digital channels for engagement. This comprehensive process considers every component of a company’s digital presence, from its website to its social media profiles and email marketing strategies.

As digital dynamics evolve, it’s crucial for businesses to stay abreast of new trends and technologies to remain competitive. For instance, “The Agile Marketing Manifesto” by Jim Ewel (https://agilemarketingmanifesto.org/) offers valuable guidelines for adapting digital strategies in a fast-paced market.

At Digital Nar, we emphasize the importance of a well-grounded strategy at the onset of any website or marketing project. A deep dive into strategy ensures your efforts are targeted and effective, preventing wasted resources.

Our work with AMJ (AMJ Campbell) illustrates the impact of a robust digital strategy. With AMJ’s complex needs with thousands of employees, they required a tailored approach to navigate the digital landscape effectively.

Starting with comprehensive stakeholder meetings, we gained a deep understanding of AMJ’s business model, objectives, and audience. This foundational work informed our strategy, focusing on financial metrics, market segmentation, and value proposition design.

Our team then crafted and executed a detailed digital strategy, including the development of eight websites and a new e-commerce platform. Our user-centered design system ensured a cohesive experience across all digital platforms, supported by a meticulous implementation roadmap.

The results were transformative:

 

SEO: 

  • 332% increase in organic traffic.
  • 339% improvement in keyword rankings:
  • 410% increase for keywords in positions 1-4.
  • 278% increase for keywords in positions 4-10.

DEV :  

  1. Zero downtime for all web assets throughout our engagement.
  2. Over 1200 Trello tickers successfully resolved

PAID: 

  • Expanded from 2 to 11 locations with strategic enhancements leading to substantial lead growth
  • Achieved the following KPIs without including branded keywords:
  • Cost per lead: $13 -$18.
  • Quote rate: 18-25%.
  • Leads: 700 – 950 monthly.

 

At Digital Nar, we believe that effective digital strategy transcends mere traffic generation or sales increases; it creates a finely tuned ecosystem optimized for your business, providing value at every point of interaction. Let us elevate your digital strategy and watch your business achieve sustained growth and success. Contact us today to begin your journey with a strategic partner dedicated to your long-term achievements.

Digital Strategy Services | Drive Growth & Online Presence

DIGITAL STRATEGY RESOURCES

Official Guides and Online Resources

Google Digital Garage

Provides complimentary online courses spanning an array of digital marketing subjects, including data analysis, career progression, and essential digital marketing skills.

Facebook Blueprint

This extensive educational platform offers training for advertising on Facebook and Instagram, with courses that cater to both novice and advanced levels.

HubSpot Academy

This resource provides free certifications in key digital marketing disciplines like inbound marketing, content marketing, email marketing, and social media tactics, all crucial for a comprehensive digital strategy.

Additional Resources

Think with Google

Delivers insights, analytical data, and trend information regarding digital marketing, consumer behaviors, and sector-specific benchmarks.

Content Marketing Institute

Provides a wealth of resources, research, and educational programs that emphasize the role of content marketing within a broader digital strategy.

Technologies

Leveraging Technology for Advanced Digital Strategies

In our pursuit of excellence in digital marketing, we utilize the latest technologies to enhance our strategies and deliver superior results. Our approach integrates cutting-edge tools and platforms to streamline processes, optimize performance, and provide insightful data analysis. By employing advanced technologies such as AI-driven analytics, automation tools, and sophisticated content management systems, we ensure that every aspect of your digital strategy is effective, scalable, and aligned with your business goals. This tech-forward approach enables us to create tailored, impactful digital solutions that drive growth and innovation.

FAQS

Common questions about digital strategy

What is a digital strategy and why does my business need one?

A digital strategy is a comprehensive plan that outlines how your business will use digital channels to achieve its goals. This includes everything from your website and social media presence to email marketing and online advertising. A well-crafted digital strategy helps you reach your target audience more effectively, increases brand awareness, and drives conversions, ultimately boosting your bottom line.

What are the key benefits of implementing a digital strategy?

Implementing a digital strategy offers numerous benefits, including improved online visibility, better customer engagement, higher conversion rates, and a stronger return on investment. By aligning your digital efforts with your business objectives, you can create a cohesive and efficient approach to marketing that maximizes your resources and drives growth.

How do you develop a digital strategy for a business?

We start by conducting a thorough analysis of your business, industry, and competitors. This includes identifying your target audience and understanding their behaviors and preferences. Based on this research, we create a tailored digital strategy that includes specific tactics and channels to reach your goals. Our approach is collaborative, and we work closely with you to ensure the strategy aligns with your vision and objectives.

How much does a digital strategy cost and how long does it take to implement?

The cost and timeframe for developing and implementing a digital strategy can vary based on the complexity and scope of the project. Typically, a basic strategy can be developed within a few weeks, while more comprehensive strategies may take a few months. We provide transparent pricing and timelines during our initial consultation, ensuring you have a clear understanding of the investment required and the expected outcomes.

Other areas of expertise

As well as digital strategy we are also experts in these areas

Programmatic Advertising

Audience Targeting -Real Time Bidding – CCO

At Digital Nar, we expertly manage Programmatic Advertising campaigns, focusing on precision bid optimization and robust conversion tracking. Our approach guarantees not only a high return on investment but also an efficient allocation of your advertising budget, ensuring every dollar works harder for you.

Technical SEO

Technical SEO Audit – On-Page – Off-page – Link Building

We focus on technical SEO, offering extensive website audits and on-page enhancements, along with executing technical upgrades to improve search engine visibility and optimize user experience.

UI/UX Design

User Research – Interface Design – Usability Testing

At Digital Nar, our UI/UX design approach is built around thorough user research, crafting intuitive interfaces, and detailed usability testing to develop designs that are centered on user needs, enhancing both engagement and conversions.

Artificial Intelligence

Machine learning – Data processing – Predictive modeling

We utilize cutting-edge artificial intelligence technologies, such as machine learning and predictive analytics, to create smart solutions that foresee user requirements and enhance decision-making capabilities.

Pay Per Click Advertising

Management – Bid Optimization – CRO

Digital Nar excels in managing PPC campaigns, utilizing advanced bid optimization and precise conversion tracking. Our expertise ensures a high return on investment and efficient allocation of your advertising budget.

Local SEO

Local Visibility – GMB – Local Listings

Our proven approaches aim to boost your presence in targeted local regions, simplifying the process for nearby customers to discover and interact with your business.

insights

Tips, tactics and useful insights

Every team member at our digital agency is dedicated to mastering, enhancing, and sharing their knowledge in their respective areas of expertise.