Digital Strategy
Navigating the Digital Landscape with Strategic Foresight
As a premier boutique digital strategy agency, we offer extensive expertise across key online marketing disciplines, including search engine optimization (SEO), SEM, pay-per-click (PPC) & Programmatic advertising, email marketing, and social media management. We collaborate closely with you to develop a bespoke digital strategy that aligns with your business needs, industry challenges, and strategic goals.
Choosing the right digital marketing agency can be daunting, given the plethora of options available. Consider these critical factors when selecting a partner:
- Experience: Opt for an agency with a proven success record and industry-specific experience.
- Expertise: Ensure the agency has comprehensive knowledge in the digital marketing areas crucial to your business.
- Communication: Choose an agency known for its responsiveness and clear, consistent communication.
- Partnership: Select a partner that is committed to your success and views the relationship as a collaborative venture.
At Digital Nar, we embody these principles, bringing years of experience and deep digital marketing expertise to the table. We maintain open, ongoing communication with our clients to keep them informed and engaged as we strive to meet their objectives.
Digital strategy forms the core of any successful marketing campaign, involving a systematic approach to setting goals, understanding the target audience, and identifying the most effective digital channels for engagement. This comprehensive process considers every component of a company’s digital presence, from its website to its social media profiles and email marketing strategies.
As digital dynamics evolve, it’s crucial for businesses to stay abreast of new trends and technologies to remain competitive. For instance, “The Agile Marketing Manifesto” by Jim Ewel (https://agilemarketingmanifesto.org/) offers valuable guidelines for adapting digital strategies in a fast-paced market.
At Digital Nar, we emphasize the importance of a well-grounded strategy at the onset of any website or marketing project. A deep dive into strategy ensures your efforts are targeted and effective, preventing wasted resources.
Our work with AMJ (AMJ Campbell) illustrates the impact of a robust digital strategy. With AMJ’s complex needs with thousands of employees, they required a tailored approach to navigate the digital landscape effectively.
Starting with comprehensive stakeholder meetings, we gained a deep understanding of AMJ’s business model, objectives, and audience. This foundational work informed our strategy, focusing on financial metrics, market segmentation, and value proposition design.
Our team then crafted and executed a detailed digital strategy, including the development of eight websites and a new e-commerce platform. Our user-centered design system ensured a cohesive experience across all digital platforms, supported by a meticulous implementation roadmap.
The results were transformative:
SEO:
- 332% increase in organic traffic.
- 339% improvement in keyword rankings:
- 410% increase for keywords in positions 1-4.
- 278% increase for keywords in positions 4-10.
DEV :
- Zero downtime for all web assets throughout our engagement.
- Over 1200 Trello tickers successfully resolved
PAID:
- Expanded from 2 to 11 locations with strategic enhancements leading to substantial lead growth
- Achieved the following KPIs without including branded keywords:
- Cost per lead: $13 -$18.
- Quote rate: 18-25%.
- Leads: 700 – 950 monthly.
At Digital Nar, we believe that effective digital strategy transcends mere traffic generation or sales increases; it creates a finely tuned ecosystem optimized for your business, providing value at every point of interaction. Let us elevate your digital strategy and watch your business achieve sustained growth and success. Contact us today to begin your journey with a strategic partner dedicated to your long-term achievements.
DIGITAL STRATEGY RESOURCES
Official Guides and Online Resources
Google Digital Garage
Provides complimentary online courses spanning an array of digital marketing subjects, including data analysis, career progression, and essential digital marketing skills.
Facebook Blueprint
This extensive educational platform offers training for advertising on Facebook and Instagram, with courses that cater to both novice and advanced levels.
HubSpot Academy
This resource provides free certifications in key digital marketing disciplines like inbound marketing, content marketing, email marketing, and social media tactics, all crucial for a comprehensive digital strategy.
Additional Resources
Think with Google
Delivers insights, analytical data, and trend information regarding digital marketing, consumer behaviors, and sector-specific benchmarks.
Content Marketing Institute
Provides a wealth of resources, research, and educational programs that emphasize the role of content marketing within a broader digital strategy.
Tips, tactics and useful insights
Every team member at our digital agency is dedicated to mastering, enhancing, and sharing their knowledge in their respective areas of expertise.