Case studies /
THE ART SHOW – CBC KIDS
From vision to reality: The impact of 'The Art Show' on young artists.
Assignment
The Art Show” is a CBC Kids series designed to inspire young artists by connecting them with the world of art in all its forms. The assignment was to create a platform where children could explore their artistic expression, inspired by diverse sources ranging from art galleries and sculpture gardens to natural settings like parks.
Approach
Our approach was to develop a series that emphasizes personal voice and cultural reflection. Each episode aims to:
- Showcase a new child artist and their unique perspective.
- Explore the inspiration behind each child’s artistic creation, whether it be a local gallery visit or an encounter in nature.
- Utilize a format that allows children to express their thoughts on life and art openly.
Implementation
Crafting a Narrative Around Inspiration and Creativity
- Storyboarding: Each episode begins with identifying the featured child’s interests and inspirations. This involves extensive discussions with the child to understand their cultural and environmental influences.
- Environment Design: Tailoring filming environments that resonate with the child’s personal story and artistic inspiration to encourage a natural and expressive portrayal of their artistic process.
- Filming: Using a documentary style that captures the child’s thought process and artistic journey. This includes their interactions in inspirational settings as well as the actual art creation process.
- Voice Integration: Allowing children to narrate their segments, providing them with a platform to articulate their visions and perspectives directly to the audience.
Outcome
- Viewer Engagement: The series has become a staple on CBC Kids, known for its engaging content that combines art education with emotional storytelling. The personal and reflective narratives attract a wide audience of both children and parents.
- Inspirational Stories: Children from various backgrounds have been showcased, with each episode highlighting how accessible and varied artistic inspiration can be. For instance, one episode featured Elijah Marchand, a young filmmaker from Perth, Ontario, whose early exposure to cinema and personal use of a camera led him to pursue cinematography.
- Cultural Impact: The show promotes cultural understanding and artistic diversity by featuring children from different backgrounds and with different stories, illustrating the universal nature of creativity.
Technologies
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